Small Business Online Blog

Behind the dramatic headline is a real idea: your website's been in the dark, and getting it out takes four fixes, not a miracle.

The new year won't fix your website, but it's a decent excuse to finally deal with it. Here's the short list of what's actually worth doing.

Before anybody calls you, they Google you. Your reviews decide whether the phone rings. Here's how to manage that without losing your week.

Your business grew. Your brand didn't. Here's when a rebrand actually earns its keep, and one warning before you repaint.

Two construction firms, same trade, very different years. The difference wasn't the quality of the work. It was who could be found.

That title promises a lot. Here's the honest version of what integrated services actually do for a small business.

The gap between businesses that show up online and the ones that don't gets wider every year. Here's what actually drives it.

Thirty years of web design in plain English: gray pages, Flash intros, phones, and why your site can't afford to look like 2015.

Yes, there's a cheetah in the title. The short version: fast is good, slow is bad, and your host decides which one you are.

Ten plain reasons a professional website pays for itself, from first impressions to showing up when your competitors already do.

Marketers make funnels sound expensive. It's just strangers becoming callers, and one tool can't do it alone. Here's the plain version.

One channel is a single point of failure. Here's why social plus email beats either one alone, without doubling your budget.

Your site isn't too small to hack. It's too small to be watched. Six years on a hosting support desk taught me what actually goes wrong.

The future of web design isn't flying cars. It's a site that loads fast, tells the truth about your work, and makes it easy to call you.

Google and Yelp listings are free, and they're often the first thing customers see. Here's why keeping them accurate matters.

Every guide says "post engaging content." Here's what that actually means on a Tuesday for a Delaware business.

Email keeps not dying. A real list, relevant messages, one clear ask, and the patience to check what's working. That's the whole game.

Nobody leaves your site thinking about the color scheme. They leave thinking that was easy, or that was annoying. That's UX.

There's no neutral setting. Your site is either making you money or costing you money. Here's how to tell which one yours is doing.

You don't have to be everywhere, just where your audience is. A simple outline for organic posting and paid ads that don't waste your budget.

The importance of choosing the right web hosting provider is often overlooked. This can result in negative consequences to the performance, …

Strip the small businesses out of your town and see what's left. Here's what local business actually does for Delaware communities.