Case study

Over 220 exclusive leads in a year for one Sussex County painter

CAN Web Management runs the website, hosting, reviews, Google lead campaign and referral outreach for a painting company in Lincoln, Delaware. In the last twelve months that work produced over 220 exclusive leads, 150 of them phone calls, and three referral partners who now send the company work.

The client is real and the numbers come from its Google Ads lead report. The company is not named here until its owner clears it.


By the numbers

Twelve months of results for one painter

220+
Exclusive leads in twelve months. Each one a homeowner or business in Sussex County asking for a painting quote, sent to this painter alone.
150
Phone calls among those leads. The rest messaged through Google and landed in the owner's inbox and on his dashboard within the minute.
3
Referral partners gained from emails alone: a real estate broker, a flooring showroom and a brokerage team.
What the painter pays for

Everything a lead needs to become a job

The campaign

A Google lead campaign run every day

Homeowners searching for a painter in Sussex County see this company first and call or message it directly. CAN manages the budget, the service area, the lead disputes and the reporting. The painter answers the phone.

The website

A site that makes the call worth making

Design, hosting, security and every edit, all included. When a lead looks the company up before calling back, which most of them do, the site closes the sale instead of losing it.

The follow-through

Reviews and a live dashboard

A review funnel that sends happy customers to Google and unhappy ones to a private form. A PIN-protected dashboard the owner opens on his phone, with every lead, every number and every month side by side.

In twelve months this one painter received over 220 exclusive leads, 150 of them phone calls, and three referral partners who now send work. Lead marketplaces sell the same homeowner to three or four contractors at once and charge each of them.

Referral partners

Three businesses that now send work, from emails alone

  1. Day 29

    A real estate broker

    The broker of record at a Rehoboth Beach brokerage wrote that she was "looking forward to sending a few jobs your way."

  2. Day 31

    A flooring and design showroom

    The owner of a Fenwick Island showroom invited the painter in to work together on his kitchen, countertop and flooring projects.

  3. Day 37

    A brokerage team

    A team at a national brokerage's local office added the painter to its list of painters for Sussex County.

These came from the CAN Lead Engine, the referral outreach that runs beside the ad campaign. None of the three had heard of the painter before the first email. Read the six-week record.

Want these numbers for your trade?

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